Because in order to participate in the data trading market, sufficient amount of customer data is needed.
During this process, through the use of blockchain technology, AIRBLOC also protects individuals’ data privacy, rewards Data Providers and provides full data transparency and traceability. Examples of data that consumers may share include spending history, list of installed apps, Google Play purchase history, GPS data, in-app purchase history, and more. Based on users’ preference configured, Airbloc ecosystem will allow a transparent trading of both data and ad exposures. Often, most individuals are completely alienated from the data market. Moreover, in accordance with the revenue distribution algorithms as specified in the smart contract, Users will receive revenues generated from actual data usage or sales. If an app wants to sell user data to advertisers, it installs the AIRBLOC SDK and states how much revenue it will offer to share with users.
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- ICO Period: June 19, 2018 - June 29, 2018
Icon and Airbloc will be quite intertwined.
The increased flexibility of data utilization allows advertisers to do all sorts of testing to maximize effectiveness for targeted ads. Airbloc Protocol is to be the chosen decentralized advertising data marketplace of the ICON Foundation and its associated blockchain accelerator Deblock. To collect data with reliability, Airbloc continuously validates the credibility of each user, the data providers. A release reads: Since cleansing and processing of the large amount of data cannot be done on Ethereum, the tasks will be processed on Aero Network that uses ICON. Through AIRBLOC’s Software Development Kit (SDK), as well as DAuth, Apps can now monetize User data on AIRBLOC Marketplace on Users’ behalf. ABL ICO token is required to participate in AIRBLOC Network.
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Even large enterprises can only access data related to market trends.
Strong Partnerships - Even before the ICO ended, leading enterprises in Korea such as GS SHOP has already expressed interest in buying data off Airbloc’s Data Marketplace. AIRBLOC’s data supply chain built on top of blockchain technology allows Users to track and view a transparent record of all data ownership and transaction flows. The AIRBLOC ICO is launching at 12 pm (GMT) on 19 June, 2018 and will end at 12 pm (GMT) on 29 June, 2018. Accordingly, these Data Consumers experience cost-savings as they would have less reliance on the expensive DMP software for data. With AIRBLOC, Users are granted the following benefits: 1) Tracking; 2) Control; and 3) Monetization. In Airbloc, ads can become a useful piece of information, not a noise.
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This, they believe, will ensure the data provided is trustworthy and useful.
The AIRBLOC team believes the solution is to create a decentralized platform where app users can earn money by providing data. At the same time, entrepreneurs and other data consumers often cannot find the data they need. This token can be used as a compensation to reward individual users, the data suppliers, and can also be a means of payment to the data consumers. Also, to the individual users who are exposed to ad campaigns, rewards will be given. Users with high PRE scores will be eligible to become data reliability miners and earn tokens in exchange for verifying the authenticity of data. In other words, Users will have to approve the corresponding service or App, if they are to sell Users’ data on their behalf on the AIRBLOC Marketplace.
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However, users do not have control over the use of their data, and there is growing concern that these services have become a threat to privacy.
In addition, the AIRBLOC network will rate users and provide a Personal Reputation Evaluation (PRE) based on contribution and participation. AIRBLOC is a decentralized personal data exchanges platform. Furthermore, with AIRBLOC’s features, the quality and granularity of data collected from Users or Apps can be far better than those purchased from traditional data brokers. Because of the problems with traditional data-brokerage services, the AIRBLOC team believes it can compete effectively against these companies. With AIRBLOC, Users can directly submit data to the blockchain data supply chain. Interestingly, Airbloc will become a ‘hybrid-chain’ that uses both the ICON blockchain and Ethereum.
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where individuals would be able to monetize their data,
7.5 OF 10 Airbloc Protocol Partnership With ICON Foundation and DEBLOCK The AIRBLOC team hopes to capitalize on the growing data analytics business. Since cleansing and processing of the large amount of data cannot be done on Ethereum, the tasks will be processed on Aero Network that uses ICON. Airbloc will issue ‘ABL tokens’ as means to buy and sell data and ad exposures. This will allow them to refine the data into sub-categories that are useful to advertisers. The AIRBLOC team consist of experts in data analytics, web development, blockchain, and publishing. To prevent this problem, AIRBLOC will require apps to execute KYC on users and to hash users’ emails and phone numbers before providing data to the AIRBLOC network. So, Airbloc will adopt the Hybrid-chain architecture that uses Ethereum and ICON together. Users will also be able to view which data was collected and control the extent to which they would like to sell their data on the AIRBLOC Marketplace.